Comments on: Tourism Conferences in Canada http://tourisminternetmarketing.wordpress.com/2008/09/07/tourism-conferences-in-canada/ Just another Tourism Internet Marketing Blog Wed, 17 Sep 2008 13:53:47 +0000 http://wordpress.com/ hourly 1 By: marketingtourism http://tourisminternetmarketing.wordpress.com/2008/09/07/tourism-conferences-in-canada/#comment-9 marketingtourism Wed, 17 Sep 2008 13:53:47 +0000 http://tourisminternetmarketing.wordpress.com/?p=12#comment-9 I agree Marc, There's a ground-swell of interest in using Social Media for Tourism Marketing. The Internet is a relationship management medium, and today's Social media sites make it easier to connect to people than ever before in history. But there's a culture to the social media. And each site has unique TOS (terms of service) that strive to protect their users from spammers, peddlers, and prowlers - so it's very important to create an informed Social Media strategy. For instance, it's important to keep your personal and business life separate (http://www.douglampi.com/?p=242). The slow-to-change perceptions of many large marketing organizations provides a fertile ground of opportunity for the new Social Media Experts who specialize in Tourism Internet Marketing. I agree Marc,

There’s a ground-swell of interest in using Social Media for Tourism Marketing.

The Internet is a relationship management medium, and today’s Social media sites make it easier to connect to people than ever before in history.

But there’s a culture to the social media. And each site has unique TOS (terms of service) that strive to protect their users from spammers, peddlers, and prowlers – so it’s very important to create an informed Social Media strategy.

For instance, it’s important to keep your personal and business life separate (http://www.douglampi.com/?p=242).

The slow-to-change perceptions of many large marketing organizations provides a fertile ground of opportunity for the new Social Media Experts who specialize in Tourism Internet Marketing.

]]> By: Marc Tyrrell http://tourisminternetmarketing.wordpress.com/2008/09/07/tourism-conferences-in-canada/#comment-4 Marc Tyrrell Sun, 07 Sep 2008 14:08:30 +0000 http://tourisminternetmarketing.wordpress.com/?p=12#comment-4 I've been seeing a merging of "tourism experience" and social media for quite a few years now. One of the things that has really stood out is the development of online communities that are aimed at providing basic destination information and developing a status hierarchy amongst frequent visitors. Personally, I think that we really need to integrate social media heavily into our marketing of Canada as a destination. The problem, however, is to make sure that the specific tactics used actually mesh in with the implied social contract of the various forms of social media; and it is a *very* different social contract from the one that governs most perceptions of marketing and large organizations. I’ve been seeing a merging of “tourism experience” and social media for quite a few years now. One of the things that has really stood out is the development of online communities that are aimed at providing basic destination information and developing a status hierarchy amongst frequent visitors.

Personally, I think that we really need to integrate social media heavily into our marketing of Canada as a destination. The problem, however, is to make sure that the specific tactics used actually mesh in with the implied social contract of the various forms of social media; and it is a *very* different social contract from the one that governs most perceptions of marketing and large organizations.

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