Blogging as an effective marketing tool

November 9, 2008

Brad Greaves of Ignace Outposts gave a fantastic talk at the NOTO 2008 Conference;

Blogging As An Effective Marketing Tool.

Brad’s presentation was packed full of useful tips on Blogging for Camp Owners. The hour-long presentation was filled with fresh, personal examples of how Blogging has helped him stay connected with his Fly in Fishing Outpost Cabin Guests; Brad explains how your tourism internet marketing can benefit from blogging.

And, Brad explains it without cluttering your tourism marketing objectives with technical details.

A Timely, Important Message

Brad’s message is so timely and important, that I’ve taken seven hours
to transcribe everything he said – so I can share it with you!!

Put Good Advice Into Action

I’m following Brad’s Blogging advice.
I learn a great deal about exactly what a blog to do for a Camp Owner, and I know you will too.

Watch for my new series of several short blog posts to share Brad’s Presentation with my readers and Tourism clients over the next couple weeks.

Three cheers Brad!


Tourism Conferences in Canada

September 7, 2008

Caribbean Travel Conference

Caribbean Travel Conference in Toronto, Canada on September 24, 2008 presented by the Caribbean Travel Organization.

I post this Tourism Conference website because I found it interesting that this conference focused on sharing the visitor experience to connect with potential travelers.  This is much like a sport show for Caribbean businesses – and a great way for Canadian Tourism businesses to learn how other countries are marketing their tourism.

Online Revealed

Online Revealed, the Canadian Online Travel Conference.  Beginners and experts alike benefit from straight-talk about online marketing from both speakers and educational workshops presented by leading tourism and online marketing professionals. Online Revealed is a must attend event for Canadian Travel Professionals. Be in the company of Canada’s leading Travel professionals including e-Commerce Managers, Brand Managers, Sales Directors, Marketing Managers, GM’s, CEO’s and Revenue Manager’s – from all areas of the travel and tourism industry!

First Nations Environmental Stewards

Recognizing the important roles Indigenous peoples play as environmental stewards and entrepreneurs, TIES aims to “engage Native American and First Nation peoples as business leaders and environmental stewards in the sustainable growth of the tourism sector.”

We have announced a special-interest workshop “Indigenous Business Leaders in Ecotourism and Sustainable Tourism

Thoughts on the Future of Canadian Tourism:

Mark Tyrrell attended the Canada e-Connect tourism conference and observed the following:

If you look at the tourism data provided by Statistics Canada and the CTC, one of the things that jumps out a you is how much of it is based on VFR – Visiting Friends and Relatives. The second thing that jumps out, although you have to dig a bit deeper, is that once people come to Canada, they have a significant tendency to return to Canada.

If we review Mark’s observation with Social Media in mind, it’s easy to predict the merging of Social Media Networking to Tourism Marketing.

List of Global Tourism Conferences for 2008

Share your Tourism Internet Marketing Success Tips

Sustainable Tourism in Alberta

With soaring fuel prices and escalating operating costs, all these tourism operators are discovering that embarking on energy-efficiency upgrades is just good business practice.  But they’re also finding that these and other green actions are attracting the business of travellers who are increasingly concerned about the environmental impact of their journeys.

“One of the first things we need to do is create a common language, so that when we use the term “sustainable tourism”, people know what we’re talking about,” says John Samms, executive director of Tourism Canmore, who is leading an initial Sustainable Tourism in Alberta working group, formed at the workshop, on developing that provincial plan. “Right now, if you ask 20 people what it means, you’ll come up with 20 different ideas.”


Canada’s e-Tourism Strategy Conference

September 7, 2008

Will there be a Conference for 2008?

Here are quotes from last year’s conference, and a link to last year’s site.

Canada-e-Connect: Canada’s e-Tourism Strategy Conference & Awards
Vancouver, BC

Canada-e-Connect focused on the future of travel and tourism marketing, and on leveraging the tools and technologies required to market Canadian travel experiences to the world. Consumer behaviour and online travel trends were addressed during the conference to discuss how the Canadian travel and tourism industry can apply this competitive knowledge into their marketing mix.

The Canada-e-Connect e-Tourism Strategy Conference was also held in conjunction with the first ever Canadian e-Tourism Awards. These prestigious new awards recognized excellence in website design, online campaigns and innovation for three sectors: public, private and small- and medium-sized enterprise.

Wish I could have been there last year to hear Jim Brody, Vice President, TripAdvisor, Inc. Speak about Reputation Management Online.


Canadian Tourism Conferences

September 7, 2008

Tourism Conference Season is upon us.

Businesses and Tourism Promoters gather throughout Canada at this time of year to strategize about solving Industy concerns for Tourism Marketing, Environmental, Climate Change issues and more.

The Ecotourism and Sustainable Tourism Conference 2008
Greening the Tourism Industry in the U.S. & Canada
Vancouver, British Columbia
October 27-29

Leading Forward with Tourism Sustainability and Climate Change Strategies in British Columbia

The Province of British Columbia is moving forward with an ambitious agenda of tourism sustainability and climate action strategies.

ESTC will host over 25 sessions, 60 speakers and endless networking opportunities

Visit http://www.ecotourismconference.org/

One of the speakers I’ve always found to build enthusiasm all around him is Paul Pepe.  Good luck at the conference Paul – wish I could be there for your take on the application of web 2.0 channels for tourism marketing!


Internet Marketing for Tourism

September 4, 2008

Travel & Tourism Business Marketing via the Internet.

This is my introductory post.  Watch for more updates, how-to’s, tips and tricks you can use to promote and market your own Tourism Website across the Internet.